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About us
At ROSE Bikes, we've been sharing your passion for cycling for more than 110 years, constantly motivated by our drive for innovation, employees who love their jobs and a invaluable wealth of experience. In all our actions on- and offline, we stand for expertise in cycling, lifestyle, design and high-end technology, but also and above all, we stand for what connects us all: Our love for bicycles.
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The beginning
as Heinrich Rose's small bicycle shop. His son took over in 1932 and sold bicycles in the summer and sewing machines in the winter.
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The first catalogue
In the early 80's, Erwin Rose was one of the first Europeans to import Japanese bicycles. The start the mail order sales.
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Red Bull
Erwin Rose expands the company, has new dispatch warehouses built and introduces the Canadian bike brand "Red Bull" in Germany.
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ROSE Bikes
Erwin Rose, Stefanie Rose and Thorsten Heckrath-Rose take a big step and launch their own bikes under the ROSE brand.
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